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Creation of a campaign against wearing fur for the Brigitte Bardot Foundation


Description of the project

It is now over 40 years since Brigitte Bardot strives to protect animals. The Brigitte Bardot Foundation tackles the real fur industry and denounces all animals killed for fashion. Since its founding in 1986, it multiplies each year advertising campaigns “shock”. Through this advertising campaign for 2013, I tried to find another way to sensitise the target without showing any violent images.


School: Autograf, Paris, FRANCE

Type: Creative Direction, Art Direction, Concept, Advertising, Print, Digital, Launch

Date: 2012


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Winter Collection

Creation of a catalogue Collection Winter 2012 which has for goal to provoke the target. The book is divided into 3 parts as the book for children Words and Images. Here I place the target into the role of the child who must observe and understand the connection between the elements.